ERP built for
FMCG distributors & stockists
Batches expire, schemes change every month, and half your money sits with retailers. FMCG ERP runs the whole cycle — company purchase to beat-wise secondary sales, scheme claims, and expiry control — on one system.
2,800+
Clients served
27 yrs
In business
₹500Cr+
Trades processed
Your entire distribution house, at a glance
SKUs, retailers, beat-wise secondary sales, and batch & expiry status. The live FMCG ERP dashboard built for distributors and stockists.
Total SKUs
1,196
Active
52
In Active
Total Retailers
2,612
Active
228
In Active
Active Beats
24
Active
0
In Active
BEAT-WISE SECONDARY SALES — TODAY
BATCH & EXPIRY WATCH
Softtrade is trusted by 2,800+ businesses across distribution houses, food and FMCG companies, and wholesale markets in India — backed by 27 years in the trade industry.
Sound familiar?
Expiry eats the margin
Near-expiry batches surface only when the retailer returns them, and the loss is already booked.
Scheme claims never tally
What you passed on to retailers and what the company finally credits you rarely match.
No view of secondary sales
You know what left your godown, not what actually sold through at the counter.
Money stuck across the beat
Outstanding spread over hundreds of retailers, with no aging and no collection discipline.
Why FMCG ERP?
Distribution Workflow
Purchase from Company
Scheme & Price List Setup
Beat-wise Order Booking
Invoice, Delivery & Collection
Claim & Settlement
We at SoftTrade firmly believe that technology should empower entrepreneurs, making operations more effective, transparent, and organized. We develop our products with a single goal in mind: to make software work for your business, not the other way around.
FMCG ERP applies that to the distribution house. Batch and expiry tracking, scheme and trade-discount handling, beat-wise order booking, and claim settlement are built into the billing itself — so your stock, your margin, and your company claims all stay reconciled without a single side spreadsheet.
Everything a distribution house needs, in one system
From company purchase to retailer settlement. 20 modules built for the way FMCG distribution actually works.
Distributor & Stockist Management
Maintain a central master of retailers, sub-stockists, and wholesalers with credit terms, price lists, and territory mapping in one place.
Beat & Route Planning
Define beats, assign routes to salesmen, and fix a visit day for every outlet so coverage is planned rather than improvised.
Order Booking on Mobile
Salesmen book orders outlet by outlet from the field. Orders reach the billing desk instantly, with live stock and scheme visibility.
Primary & Secondary Sales
Track primary purchases from the company and secondary sales to retailers separately, and compare the two to see real sell-through.
Batch & Expiry Management
Every inward is recorded batch-wise with manufacturing and expiry dates. FIFO/FEFO picking and near-expiry alerts prevent dead stock.
Scheme & Trade Discount Engine
Configure quantity schemes, free goods, slab discounts, and period offers once. The system applies them automatically at billing.
Claim Management
Track every scheme, damage, and price-difference claim raised on the company, from submission to credit note received, so nothing lapses.
Van Sales & Direct Delivery
Load a van, sell and invoice on the spot, and reconcile unsold stock and cash when the van returns to the godown.
Salesman Target & Incentive
Set monthly targets by value, volume, or brand, then let the system compute achievement and incentive payouts automatically.
Retailer Outlet Coverage
Measure outlets billed versus outlets planned, lines per call, and drop size to see which beats are actually being worked.
Multi-Godown Stock Control
Manage stock across main godown, sub-godowns, and vans with transfers, in-transit tracking, and godown-wise valuation.
GST Billing & E-Invoice
Generate GST-compliant invoices and push e-invoices to the IRP directly from the billing screen, with no re-entry on the portal.
E-Way Bill Automation
Create and update e-way bills from the same invoice, including consolidated bills for multi-drop delivery vehicles.
Damage, Return & Replacement
Record market returns, breakages, and replacements against the original batch and invoice so stock and claims stay accurate.
Credit Control & Outstanding
Set credit limits and days per retailer. Billing is blocked or flagged automatically when a party crosses its limit or ages past due.
Price List & Slab Management
Run different price lists for retailers, sub-stockists, and institutions, with effective dates so a rate revision never bills wrong.
Purchase & Company Ledger
Reconcile company invoices, credit notes, and claim settlements in a single ledger per principal company.
Business Analytical Reports
Brand-wise, SKU-wise, beat-wise, and salesman-wise performance reports, all exportable, all available without waiting on month-end.
WhatsApp & E-Mail Integration
Send invoices, outstanding reminders, and order confirmations to retailers over WhatsApp or email straight from the system.
Multi Company & User Access
Run several distribution firms from one login with role-based access, so each user sees only the data their job needs.
Business Benefits
Lower Expiry Losses
Accurate Scheme Claims
Faster Market Collection
Real Sell-Through Visibility
From company stock to retailer settlement, in three steps
Take stock in, batch-wise
Enter the company purchase with batch, MRP, and expiry. Schemes and price lists for the month are set once and applied everywhere.
Book and bill the beat
Salesmen book orders outlet by outlet. Billing picks the right batch, applies the scheme, and generates the GST invoice and e-way bill.
Collect, claim and analyse
Track collection against each retailer, raise scheme and damage claims on the company, and review brand-wise and beat-wise profitability.
Know exactly what sold, what expires, and what you are owed
Book a personalised demo and we'll walk you through FMCG ERP with your own product range: batches, schemes, beat sales, and claims live on screen.
Already a customer? Download the desktop app →